The advanced marketing techniques for promoting businesses have evolved to incorporate technically advanced equipment and machinery in printing. When it comes to establishing your mark in the industry and promoting your business, printing plays an undeniably important role. However, the growing competition has led to a pressure of demand for exceptional quality that differentiates a business from others. Thankfully, commercial printing has saved many businesses by contributing to their growth.

What is commercial printing?

Commercial printing is a term that refers to printing that is done for businesses. The majority of businesses rely on commercial printers for producing major prints and products. The variety of services that comprise commercial printing includes catalogue printing, brochure printing, postcards, poster printing, etc.

Benefits of commercial printing:

1. Saves time: Commercial printing takes off your load by aligning plans and providing an effortless switch from your vision to execution. It also means that you’ll save a lot of time which you can use to improve other aspects of your business. Commercial printing delivers faster results as compared to others and helps you to meet deadlines. From start to finish, they do everything professionally and effectively, so you can be assured of getting desired results effortlessly.
2. Helps build your brand: It’s imperative that the voice of your brand is conveyed and extended to the audience in an effective and attractive way. Hence, you should rely on a company that is willing to give you complete solutions and goes above and beyond when it comes to curating your marketing brochure. Extending the aspects of your brochure and making it more convincing and attractive should be a goal that every printing company should focus on.
3. Cost-effective: Partnering with a commercial printing company provides you with the best possible solution for delivering results in a cost-effective manner, without compromising on the quality of print. Other methods of printing demand high effort and are also costly, along with having the disadvantage of receiving lower-quality print. The quality that a commercial printer offers is unmatched and hence, is the most sought-after choice for companies.
4. Enhance your designs: A commercial printing company has the added advantage of expert advice. From selecting the type of paper, font and colours to deciding the layout of your brochure, a professional printer can offer you advice, which will eventually give better results. Good equipment is also a necessary part of curating the prints that will reflect the ideals of your brand, this is also an aspect where a commercial printing company wins.

Who needs commercial printing?

The wide variety of advantages that is offered by commercial printing establishes their superiority over traditional printing companies. Businesses that are that require printing for marketing purposes, should opt for commercial printing. The timely production of prints and faster completion of deadlines is an unskippable benefit that can’t be ignored in this competitive world. For a company that is in constant need of heavy printing work, a commercial printer works wonders.

Why should you trust Shreeji Softech?

The world of commercial printing is extending and contributing to the growth of many companies. To efficiently benefit from this, it’s also necessary to choose a commercial printer that is advanced in this field and reliable. Shreeji Softech is a printing company that focuses on ensuring customer satisfaction and delivering exceptional results. Their main objective is to offer error-free and quality service in a quick turnaround time so that customers can easily meet their deadlines. With years of experience and proving superiority over other competitors. Catalogue printing, flex printing service, digital catalogue printing, and a variety of other services are specialisations of Shreeji Softech. For more information, visit https://www.shreejisoftech.com/

For every business, printing is the art of bringing the ideals and vision of a company to life and extending it to a wide variety of audiences. In today’s world, print is everywhere. Whether it’s in magazines, on billboards, or the internet, we are constantly seeing and hearing about print. With advancements in printing technology, there are a variety of options available in the market for printing purposes. Among these are offset printing and digital printing, two of the most widely recognized printed options for today.  But what is offset printing? What is digital printing? And what are the differences between the two? Keep reading to know all about these two methods.

What are offset printing and digital printing?

Offset printing, also known as lithography, is the commercial printing method for generating high-quality print for brochures, catalogues, and other things. In this technique, the inked image on a printing plate is printed on a rubber cylinder and then transferred(offset) to paper.

Digital printing refers to using a digital-based image for the production of prints. Unlike offset printing, there is no need for a printing plate, the files such as PDFs can be directly transferred to the digital printing press. It is a process where an image is created by an image scanner and software, the image is then sent to a digital printer and the ink is applied directly to the paper.

A comparison between Offset printing and Digital printing:

1. Quality: When it comes to quality, offset printing exceeds expectations and delivers a high-quality print, allowing you to have consistent solid colours. Also, there is less wastage of prints and the print is devoid of contrast issues.  For a high-definition and flawless print, offset printing undoubtedly takes over digital printing. Digital printing, however, is limited to 4 colour process printing. Although not as perfect as offset printing, digital printing is still able to deliver high-contrast print, but its colour-matching capability is less.
2. Quantity: Whether offset printing or digital printing would be better for your business, the deciding factor remains your needs. If your business requires heavy printing or is in constant demand for printing for bulk orders, you should choose offset printing. Digital printing works best for short orders and quick deadlines. If you require a large number of prints, offset printing is the way to go as it is also cost-effective when it comes to bulk orders and produces high-quality prints.
3. Pricing: The cost-effective method of digital printing comprises low setup costs, making it more budget-friendly. Unlike digital printing, offset printing is more costly for low amounts of orders. In offset printing, the price of printing goes down as the quantity goes up.
4. Time: The elimination of plates enables prints to be delivered fastly and efficiently in digital printing. The setup time is incredibly less in this process as all that is needed is the digitised version of the image. This means you can process a smaller amount of prints in one day or even in a few hours. This is in contradiction with offset printing as it requires more time and effort to deliver the desired results. In offset printing, the setup time is greater, also leading to higher costs if the prints are lower in quantity. In offset printing, the ink also requires higher time to dry and makes the whole process more time-consuming.
5. Personalization: The ever-evolving process of digital printing is best suited for people who want to customise their designs. It provides you with the luxury of short-run print jobs, hence making it easier to personalise your designs. Instead of having to print a massive amount of the same format, businesses can switch to another design.
6. Environment-friendly: Companies are now looking for sustainable ways to grow their business. Digital printing has established itself as a more environmentally friendly method as compared to offset printing. These digital printers produce far less CO2 emission and reduce the wastage produced due to exclusion of printing plates. Although offset printing is not as sustainable as digital printing, it is also not very behind in this race. Offset printing also allows you to print your design on recycled materials or environmentally friendly paper.

What should you choose? With the growing digitalisation and the inclusion of digital mediums in everything, digital printing is slowly gaining popularity. However, the unmatched quality offered by offset printing still remains unbeatable. To conclude, they both excel in their areas and it depends on your requirement to decide which one will be better for your business. For smaller runs, digital printing wins as it also allows you to create adjustments on the go. Offset printing is more economical if you’re creating a single design in bulk. Shreeji Softech,a printing company that focuses on ensuring customer satisfaction and delivering exceptional results, offers both offset printing service and digital printing service for your business needs, and ensures that you get the results you desire.

Shreeji Softech introduces an all-new stream of customized sticker printing which allows you to get exactly what you want but in high quality. It deals in HD printing of stickers that means they offer a deadly combination of design and emerging new technology to find a new way of publicizing any product, brand, or company. There can be a lot of benefits that custom stickers provide to the customers. Here is the list of all the benefits:

• The first one is the quality. It should be noted that nowadays customized stickers are available in the market at very affordable prices. These stickers are flexible and outstandingly well designed as well.
• The second benefit is the simplicity that customized stickers bring to the product. A sticker is always chosen from the designs that a client makes for himself after looking for a lot of options which implies that a creative sticker is a mixture of a lot of thoughts and it should be unique. At the same time, it has to be quite engaging and informative for the customers to decode the message behind it.
• The third and most important benefit of vinyl sticker printing is the versatility that it brings to the business. Stickers having a smooth surface can be used on a lot of surfaces so that the actions of publicity are not limited to certain bars. It can be done anywhere,  anytime.

All the above-mentioned points describe the benefits of having customized sticker printing to get your business to stand properly and compete with the other brands in the market. This is so because a sticker can be used as the most powerful marketing tool if it is given into the right hands.

The below-given points will tell you how a customized sticker can be used as a tool to market the product as far as it is possible:

• A good sticker is always a mixture of information and knowledge, both applied at the same time. Information gives clarity and knowledge gives uniqueness to the business or brand.
• The second is the creativity that a sticker can bring to your business. Not everyone thinks out of the business to get a customized sticker printed so that if the customers find it in your business they will be attracted to a certain kind of uniqueness and creativity.
• The other one is the variety of uses that a sticker can refer to the concerned person. As mentioned above a sticker is a versatile marketing tool that can be used in all sizes, shapes, and colors.

These are all the points that tell us that stickers are usually powerful marketing tools that enhance the growth of a business to a certain extent. The concerned person should always know the best use of a sticker that brings out its properties and convey them successfully to the audience. This is all you need to know about the customization of stickers and the service of custom sticker printing.

As discussed in the previous blogs, customized printing is the new normal for the industry of marketing. Customization is something that can be done on various products like pens, mugs, I cards, paperweights, coasters, notebooks, mobile covers, etc. All these products can be used as strong marketing tools because when they come out in a market they reflect the quality and effectiveness of a business idea. Now that our country has successfully adapted the culture of customizing various products with a motive to market their ideas of business, this article contains various thoughts that might have come into the minds of business persons or designers while opting for this culture of customization. Read ahead for details.

• The foremost thought that can never come into a designer’s mind is the advertisement that he can make out of a customized product. As per the results of small surveys and researches, it has been clearly depicted that 76% of small businesses use customization as the most important tool to market their product and make certain clients.
•  Secondly, we can witness significant variety in customization. If we talk about a valid example in this case then a calendar will be a suitable example of the variety. When the year comes to an end, we can clearly see a lot of people distributing calendars in order to promote their business idea among people, and in this way, they increase the reach of their organization.
• They must feel that reciprocation is the perfect key to market the products with customization. It is a strategy to give out free objects with the product that is being promoted; this helps in building a strong and healthy relationship with the clients and also makes them remember the name of the brand which is giving them such a benefit. As per the research results, 84% of Americans do remember the name of the brand when they are given a free product on buying something that belongs to a particular brand.
• Custom printing does not require a big amount of money to be invested. It is quite affordable when it comes to the printing of Notepads, pens, etc.
• When we talk about customization, we keep everything including each and every small aspect like large font, wide format, and various specified attributes of digital printing.

All the above points clearly denote the thoughts that would have come into the mind of the designers or for business persons while they think about customizing various things in order to market their product or idea or as a publicity tool. All of these thoughts are a result of a large number of surveys and researches and it is quite authentic.

If we look around the calendars that we see around us in our houses, shops, or even malls; one thing that we always notice is that the calendar always sticks to a particular theme. Also that the theme is decided according to the interest of the public and the current trends that are going around in the world. The below-written article contains certain tips that can help you to know about the betterment of getting a calendar printed from your nearby personalized calendar printing services. As per the research done by the concerned people at Shreeji Softech, there are certain tips that can help you with the better printing of the calendar.  You may read about the details further in the article:

•  The right timing is a boon to a calendar. A calendar should be printed before Christmas so that it is distributed among the people on a priority basis at the correct time. This not only helps people to plan accordingly but also can be treated as a strong marketing tool. Also if we start designing and printing a calendar in the sooner stages we can make something really better out of it.
• Having a theme is also another important aspect that needs to be kept in mind while printing a calendar for the promotion of a business. It makes the business quite appealing and people get to know about various aspects of the business that is being promoted.
• It is a good thing to be seasonal when it comes to the 12 pages of a calendar. Each page is capable of depicting a different season and this might attract a customer. For example, the page devoted to April can contain a picture of Easter while the page of December can contain something related to Christmas.
•  It is very important to focus on the colors that are used in printing a calendar. If it is being used as a marketing tool in that case the colors used in the business should be used on the calendar. Also one should not forget about printing the logo of the company on each page of the calendar so that the customer is reminded of you every time he looks at the calendar throughout the year.

All the above-mentioned tips can help you get a calendar printed in such a manner that people keep reminded of you and cherish your ideas behind the printing throughout the year.

It is very important for all the businessmen to know about everything so that the printing services that they avail for provide them with all the right solutions for their visual communication needs. The main intention behind the same is to feel confident in all the processes that a company employs to bring you the best of all the results. That is why they make each and every attempt to create awareness among the people who avail these services about the commercial printing processes and their business.

They imply their effort in collecting all the possible sources over the years to evolve the future of printing. They have been posting them on their portals to make the customers feel comfortable about speaking the language of printing. The customer should feel free to browse the web portals of various printing services in Delhi through their FAQs, glossaries, help articles, etc. These hints can be about completing the projects, archives of downloadable software, and application tips and tricks. For the printing services to be done rightly, a lot of factors have to be kept in mind. These factors include surface, colour, brightness, opacity, grain, weight, caliper, bulk, size, and quantity. All these factors combine the activity of choosing the right paper into a crucial one. We have a lot of options when we go out in the market to select the best type of paper for a particular job. These choices are not intimidating for an educated customer. Further in this article, the characteristics of the paper have been discussed. Talking about the surface first, the look, feel, and printability are affected by the surface of the paper. the colour of the paper is one of the most salient features of printing.

Moving forward to the brightness of the paper, the maximum types of paper reflect approximately 60 to 90% of the incoming light that means the light that falls on the paper. This characteristic is not comparable to the colour as it is strictly a quantitative attribute. One more important usage of brightness is it affects readability. Moving ahead towards the opacity of paper, the visibility of printing minimizes when the opacity turns out to be high.

Caliper in easy words is the thickness of the paper. The bulk paper denotes the relative thickness of the basis weight. having access to the specific information that concerns the range of paper size that is available for any given printing job or responsibility is very important to contain all the cost and ensuring efficient usage. As the name would suggest, the quantity of paper means the number of sheets, the quantity always suggests the quantity. In n whole of the above article, all the methods that have been discussed above, are really fruitful and highly recommendable.

The culture of printing embodies all forms of text printing and other printed visual communications. It is the conglomeration of effects on human bodies and encompasses many stages as it has evolved way more than anything else in stimulation in the technological advances. It is impossible for us to imagine a world without print culture, or we can say printed matter. There are a lot of evidences of effective printing that we can see in books, magazines, brochures, journals, newspapers, catalogues and what not. This print culture evolves from a very strong historic background when people started with inscriptions and manuscripts and now it has become an effective way of communication between ventures. We, at shreejisoftech.com are armed with all the services that treads the customers’ path towards transformation. We ensure the satisfaction of the customer and exhibit our best services. Two of our prospering services are brochure printing and catalogue printing. Brochures are the best tools when the idea of advertising and exhibiting information strikes our mind. We feel the need of presenting the best when it comes to first impression, and brochures are our right leg for us in the race. Now, picking up the best quality paper is yet another important aspect of this print culture making lot of differences. The brochures that we have printed so far are leading the market these days and we feel the vibe when our dear customers keep us in mind when our product helps them. Their feedbacks empower us. Shreejisoftech.com promises best quality printing in both standard and custom sizes, formats and colors. Catalogues, the compilation of items that are to be presented before customers when the concerned person actually starts exhibiting one’s product. A customer usually keeps the catalogues for future reference which requires good quality printing for future perseverance. A catalogue that is presented in high quality detail-based printing is really helpful in establishing a unique brand identity for one’s company, which we completely ensure at Shreeji Softech. An eye catchy well versed in printing catalogue or a brochure increases the reputation and visibility of one’s business. Calendars, we can be really creative when this aspect of calendar printing services in Delhi. We certainly excel in providing best calendar printing services in a hustle- bustle city of Delhi, where calendars are widely used for promotional services.  

We are all armed up to present you the best quality catalogues for the promotions of your businesses. We assure to provide you a real helping hand in your marketing struggles to lesser the difficulties.  

Why printing?
Although it is quite understood that digital media is one emerging industry, but print media is something that can not be ignored. Printing, if given in the right hands can do wonders. We, at shreejisoftech.com transform the print media in such a way that it gives viewers/readers a mesmerizing experience. Leading the industry since years now, we have crafted many dreams on the papers. Quality printing is one thing that everyone desires when something like catalogues and brochures come to his/her mind. Print media is one way a person ensures the reach of the people with, that too having a cost-effective mindset that he is not required to hire web designers and developers for the marketing stuff. Even the readers/viewers expect high-quality print media in order to ensure a better reading experience. Heavy design high-quality printing leaves an impression on the minds of readers, which is undoubtedly one thing that people in this industry aspire for, to prosper.

PRINTING SERVICES IN DELHI

In one of the busiest work hubs like Delhi, it can be called a culture that people read while they travel. According to the research, more than 60% of Delhi’s population reads while traveling. This emerging culture boosts up the industry. We ensure our clients the best-expected quality and high working standards. Even in this unprecedented and uncertain pandemic situation, we assure complete printing solutions. Punctuality? we are always here to help as we weather this storm together.

BROCHURE PRINTING

Want to advertise? There is no better way than a creative and handy brochure. When it comes to product publicity, everyone ensures a quality promotion where brochures accommodate quite a big corner. All the way from each and every corner of the world, when one decides to explore things, brochure is something that comes to his mind. An impression is a big thing, we believe, and print media is the factor. We are here to present the most creative advertisement brochures that too with high-quality heavy design printing standards.

CATALOGUE PRINTING

Catalogues, a glance at what a particular institution aims to provide, should be quite attractive, informative, and handy. This is something that no business-minded individual would compromise with. We have already fastened our seatbelts to compete in the race. We are all armed up to present you with the best quality catalogues for the promotions of your businesses. We assure to provide you a real helping hand in your marketing struggles to lessen the difficulties.

Let’s join hands for all your printing prerequisites.

1. A Professional Printer helps you in completing the work fast and in a professional manner comprising any other printer.

2. High quality – You will get the best result with consistent colors with our printing machines as we are one of the biggest importers of brand new offset printing machines. We are equipped with the latest technology Komori Lithrone 4 color machine we can handle huge paper quality without compromising their quality.

3. Color plays a major role in any particular design. What you see on your computer you always expect the same or better result on paper.  Right printer, Right machines, and Right color = Right Printing Results. A professional printer offers much better equipment than most businesses will ever own or operate. Better equipment means better results.

PROFESSIONAL PRINTER MAKES YOUR SIMPLE PAPER A POWERFUL MARKETING TOOL.

Offset printing, also called offset lithography it’s a method of mass-production printing in the images of metal plates are transferred
Offset print the media. In sheet-fed offset printing, individual pages of paper are fed into the machine.
One of the most important functions in the printing process is prepress production.
Cyan, Magenta, Yellow,and Key The CMYK model works by partially or entirely masking colors on a lighter, usually white, background
Offset lithography is one of the most common ways of creating printed materials
A few of its common applications include: Newspapers, Magazines, Brochures, Catalogue, Office Stationery & Books. Compared to other printing methods, offset printing is best suited for
economically producing large volumes of high quality prints in a manner that requires little maintenance.

Few Advantages of Offset Printing

• Quick and easy production of printing plates.
• Offset printing is the cheapest method for producing high quality prints in commercial printing quantities.

Few Disadvantages of Offset Printing

• Slightly inferior image quality compared to rotogravure or photogravure printing.
• Time and cost associated with producing plates and printing press setup. As a result, very small quantity printing jobs may now use digital offset machines.

All printing technology has its own identifying marks, as does offset printing. In text reproduction, the type edges are sharp and have clear outlines. The paper surrounding the ink dots is usually unprinted.